One. And then we can tweak from that, if need be, until we meet or exceed your expectations. We put a lot of thought and effort into everything we do to present you with what, in our professional opinion (which is why you would hire us, right?), is the best web site for your budget. In theory, we could divide that same amount of time developing two or three half-baked concepts to present to you. But that's not in your best interest.